Shop, dine and stroll Penn Avenue during West Reading's 2nd Friday celebration. 2nd Friday celebrations include merchant specials and extended hours to enjoy all West Reading has to offer. During the months of May through October, musicians entertain the crowds from 6-8 p.m. on the south side of 6th Avenue at Penn Avenue, by Say Cheese. The full band line-up for West Reading's 2nd Fridays can be found on our website. 2nd Fridays are sponsored by the West Reading Community Revitalization Foundation, a 501(c) 3 community development organization.